Monday, March 02, 2009 |
Author: Belya
عمري ما فكرت إن ممكن أتمسك بعادة بسبب منتج عجبني
لكن في يوم كدة قبل الشغل واحد صاحبي عزمني على كابوتشينو فانيليا عجبني جدا
سألت صاحبي على نوع القهوة ، قاللي إن اسمها بونجورنو. رحت السوبر ماركت لقيت إن فيه كذا نوع من المنتج ده : قرفة و بندق و فانيليا ...... قلت أجرب حاجة جاجة
الغريب إن كللهم كانوا هايلين بجد ، ومن يومها بعد ما كنت بشرب القهوة تفاريح ، بقى لازم كل يوم الصبح بونجورنو كابوتشينو
Wednesday, February 11, 2009 |
Author: Juka
Those of you who know me know that I've been down with the flu for the past 10 days. During that time my lovely mom has been serving me the widest and most delicious variety of herbal teas. Inquisitive, I asked if they were of the local variety or some fancy imported label. I was told they were a Sekem production.
The name Sekem may not ring bells with you, but I'm sure you all remember the "Organic" campaign spearheaded by their brand name "Isis". I got online and did a little research. It turns out they have quite the
extensive product offering; including teas, coffees, juices, oriental drinks, herbs and spices, whole grain, honey, dried fruit, oils and a variety of other agri-products.
Sekem is the brainchild of Dr. Ibrahim Abouleish, who founded the farm and the company in 1977 to realise the vision of sustainable human development. Now this is an Egyptian farm in Belbeis who's owner has made the consious decision to grow all his produce organically. Moreover had the vision to invest in agri-business and make use of that produce using simple processing techniques and well thought out packaging. He has managed to make his products highly accessible to all of us and at a quality comparable to that of the imported labels.
Going Local Rating:
Packaging: 9/10
Flavour: 10/10
Variety: 10/10
Pricing: 9/10
Overall rating: Thumbs up from us!